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We are a leading technology company revolutionizing the construction industry with our innovative smart solutions. From deployment management to software testing, firmware engineering to business development, we have exciting opportunities waiting for you! 💼
At Infotronic, we value collaboration, creativity, and diversity. We believe in building a better future together, and we welcome individuals from all backgrounds to apply. 🌍
Join us and enjoy a friendly working environment, a five-day work week, and even hybrid working options. Experience growth, make an impact, and be part of our mission to enhance safety, quality, and productivity in construction projects worldwide. 🏗️
Check out our job openings now and apply to be part of the Infotronic family. Together, let’s shape the future! #JoinInfotronic #TechInnovation #ConstructionRevolution
See below for job openings with us:
Digital Marketing Executive
Infotronic Technology Limited, HKSTP Acceleration Programme
Posted on 14-Nov-23
- Friendly Working Environment
- 5 days work (Mon to Fri)
- Hybrid Working – 1 day work from home
We are now looking for a “digital marketing executive” for an IoT (Internet of Things) company would be responsible for developing and implementing digital marketing strategies to promote the company’s IoT products and services. Here are some key responsibilities and skills typically associated with this role:
We look for teammates who manage to:
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies aligned with the company’s goals and target audience. This includes identifying target markets, conducting market research, and creating marketing plans to reach potential customers effectively.
- Content Marketing: Create engaging and informative content, such as blog posts, whitepapers, case studies, and videos, that highlight the benefits and applications of the company’s IoT solutions. Optimize content for search engines and ensure consistency across different digital platforms.
- Social Media Marketing: Utilize social media platforms to promote the company’s IoT products and engage with the target audience. Develop and implement social media campaigns, manage social media accounts, and monitor online discussions related to the company and its products.
- Paid Advertising: Plan and execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing. Monitor and optimize campaigns to maximize ROI and achieve marketing objectives.
- SEO and SEM: Optimize the company’s website and digital content for search engines (SEO) to improve organic visibility and drive traffic. Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) campaigns for search engine marketing (SEM).
- Email Marketing: Develop and execute email marketing campaigns, including creating email newsletters, automation workflows, and personalized email campaigns. Monitor email performance, analyze metrics, and optimize campaigns for higher open and click-through rates.
- Analytics and Reporting: Use analytics tools to track and analyze the performance of digital marketing campaigns. Generate regular reports on key metrics, such as website traffic, conversions, engagement, and ROI. Identify trends and make data-driven recommendations for optimizing marketing strategies.
- Conversion Optimization: Identify areas of improvement in the customer journey and user experience to increase conversions. Conduct A/B testing, implement website and landing page optimizations, and use data insights to enhance the effectiveness of digital marketing efforts.
- Industry Knowledge: Stay updated with the latest trends, technologies, and best practices in IoT and digital marketing. Understand the competitive landscape and industry-specific challenges to develop effective marketing strategies.
- Collaboration and Communication: Work closely with cross-functional teams, including product management, sales, and design, to ensure alignment of marketing efforts with overall business objectives. Communicate marketing plans, progress, and results to stakeholders within the company.
- These responsibilities require a combination of digital marketing expertise, knowledge of the IoT industry, strong analytical skills, and the ability to stay abreast of evolving trends. Effective communication, creativity, and a customer-centric mindset are also essential for success in this role.
Let’s check if you are/have:
- Open-minded, creative, and full of curiosity.
- Strong marketing sense and natural networking abilities.
- Self-driven with a strategic mindset to explore new opportunities and generate business leads.
- Excellent English and Chinese written and spoken skills.
- 1-2 years of related work experience in a similar field.
- Hands-on experience in content development, social media management, and digital marketing is advantageous.
- Detail-oriented, self-driven team player with good communication and interpersonal skills.
- Degree holder in Marketing, Journalism, Communications, or related discipline preferred.
Join us in making a difference in the world of government projects with our InfoSMART system. Apply now!
Interested parties please send your full resume including present & expected salary and availability via clicking “Apply Now”
Career Level: Entry Level
Years of Experience: 3 years
Job Type: Full Time, Permanent
or email your resume to [email protected]
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